66% of developers make or influence tech buying decisions. I work with an amazing team at DevRel.agency – a collective of highly-experienced consultants – to help organizations uncover the insights needed to successfully market and sell their software, hardware, and API services to technical customers.
We ground our work around the developer journey map – a framework covers all of the touchpoints developers may encounter, when discovering a product, to provide organizations with optimal go-to-market strategies and developer outreach.
Our work includes:
- Holistic audits of existing developer journeys
- Coaching & workshops on effective developer marketing
- Strategies & tactics to enhance, repair, and/or optimize developer outreach campaigns
- KPIs and metrics to measure success
- Building and analyzing developer segments and personas
- Building developer-focused content strategies and messaging
- Creating developer content (e.g., blogs, technical documentation, etc.)
I mainly serve as a tech lead on DevRel projects, helping to surface the right technical details for clients’ ideal developer profiles. My work includes exposing friction points in the developer journey, building technical recommendations for improvements across different touchpoints, and helping teams implement those suggestions. Our clients span everything from startups to established Fortune 500s. Contact me today to learn how we can help your organization improve the ROI of your developer outreach.
DevRel Clients
Some of our current and past clients include:
